Speaking of strange things (see today’s previous post), I got an e-mail from Visit Florida — the state’s tourism board. The subject line is “Last Chance to Get to Know Florida’s Natural Attractions.”
Really? It’s my last chance? Why — are Florida’s “natural attractions” going away? Are they going to close?
I opened the message and didn’t find any clue whatsoever what the subject line was talking about. It makes me wonder if the Visit Florida folks who put out the message have visited the places they are writing about. And even if they have, why are they using a strong-armed marketing tactic like the phrase “last chance” — which is supposedly used to jolt customers into action — to promote Florida’s natural beauty? This is really a turn-off to me, and it’s a silly, incongruous method to get people outside.
